Hey, there, and welcome to my non-techie video tip podcast.
My name is Ozzy Eyre and I want to start by telling you a story but, even before I do that, here’s a short burst of music I’m trying on for size as the theme tune to this show. Let me know if you like it!
Welcome back – in fact, over the next few days, I’ll be trying out several intros and outros – and I’d like to hear from you which you prefer. The track that gets the most love heaped on it will be the winner and I’ll use it for all future episodes – or, at least, until you or I want a change!
I promised you a story and here it is.
There was once a guy who felt trapped. He had a loving wife and family, a reasonable job, a dog – pretty much all he needed. But still he felt trapped – not by his wife, family or dog – but by that reasonable job.
You see, this guy had spent 12 years in a job he hated followed by 20 years in a job he merely tolerated and he felt trapped. Not only that, he felt unfulfilled.
One evening, while on vacation with his loving wife and his dog, he decided things had to change. He turned to his wife and said “Carole” for that was her name, “Carole, next week, when I’m back at work, I go to the back of the queue, the back of the line for my own time. Everybody else gets to say what I do with my day – and I just don’t want to do that any more”.
And Carole turned to this guy and, being the loving wife she was, said “You’re absolutely right – you need to make changes”.
And, so, it was, a couple of days later that, as this guy drove his wife and dog home from their vacation, he found himself more excited and more scared than he had ever been before. Excited because he new everything was about to change. Scared because he didn’t have a clue how.
Within 6 months he had quit his reasonable job – yet, while he had some ideas, he still had no clear vision of what he was going to do.
He made some poor decisions along the way – some good ones, too – but, within a fairly short amount of time, he found he was pretty close to losing everything.
He knew he had to find a way to get out of the mess he’d created. He had some products he could sell and had heard many times that video was the best way to do that. The trouble was, he had no money to pay anyone to make a video – and he had no clue how to make a video himself.
There was another problem, too. This guy was totally non-techie – which put him at something of a disadvantage.
He knew he had to make this work, though, so he started watching tutorial videos on YouTube, he visited online forums, he even spent some of the little money he had left available to him on a video course. Pretty much all of it went straight over his head, though.
He knew that anyone with an ounce of tech-savvy in them would probably pick this stuff up in a heartbeat – but it all seemed to be beyond him.
By now, he was feeling pretty despondent. But then he remembered a favourite quote from Brian Tracy – “all skills are learnable”- and he thought ‘well, if that’s true – that all skills are learnable – then it must mean that I can learn this stuff. I just need to figure a way through the tech speak and jargon’.
So, he went back to the tutorial videos on YouTube, back to the online forums, and back to the course and slowly he began to make sense of some of it. And each piece he managed to decypher made the next piece more easily understood.
Soon, he had enough of the pieces in place that he was able to figure out his own non-techie solutions to fill the gaps in his still very gappy knowledge.
Time was tight and money was continuing to run out. So, with the new knowledge he’d gained, he put his first video out there.
And it was then something magical happened – and it’s probably not what you’re thinking.
His video was spotted by other marketers and they got in touch with our guy – and the wanted to know one thing. ‘Who had made the video?’ And, when he told them he’d done it, they asked – ‘well, would you do one for me?’
And, when that happened, things began to change. You see, our guy realised that, instead of maybe digging his way out of a hole by making videos in the hope of selling the products he had, he could make videos for other people for a guaranteed payday. And that, in a nutshell, is how this totally non-techie guy came to start a video business when he was in his 50s and had never done anything like it before.
That’s a few years ago now and many, many clients and hundreds of videos later, our guy is still every bit as non-techie as he always was. And these days, as well as making videos and recording voiceovers for his clients, he also helps other non-techie folk take their first steps into video-making, too.
In case you hadn’t guessed already – our mystery non-techie guy who used video to haul himself back out of the hole he’d dug is me.
Now, a few days ago, someone I know set me a challenge. He knows I already have a regular podcast called When’s My Time? but what he suggested seemed like the weirdest idea to me.
He said I should create a podcast offering no-techie video tips.
Now, I still think using an audio medium to give tips on something so visual is crazy – but I think it’s also an interesting idea. So, I figured I’d give it a go.
Who knows if this will work – I guess the only person who is able to tell is you.
Now, as a failsafe, I’m also putting together a series of non-techie video tips in the format you’d expect – video, so, if you’d prefer to receive a daily non-techie video tip you can watch land in your inbox, then just head over to https://elitevideoacademy.com/non-techie-videos/ – drop you details in the box and I’ll mail you some free video tips – how about that?
But I’d also like you to help me rise to this weird challenge of putting out non-techie video tips in an audio format – so haow about subscribing and leaving me a review. And, if there’s something you’d like me to cover in future podcasts, you can tell me at ozzy at elitevideoacademy dot com.
Woah! With all that story-telling, I almost forgot what this podcast is about – giving you non-techie video tips. So I’ll keep this first one short and sweet.
Whether you’re recording video on your phone or on a camera, always, always, always record in landscape, not horizontal. We’ve all seen those videos on YouTube and even on TV with the black bars down each side and we all know it doesn’t look great. Just turning your phone or camera through 90 degrees solves all of that!
See – told you these were non-techie tips and I’ll be nack with another soon and that one will have different music. We’ll try out 5 or 6 different tracks and then I’ll ask you to vote on which you like best.
Until then – take care and make some video!
